CCTV International - News Opens

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CCTV International - News Opens 5
Client: China Central Television (CCTV)
Agency: Flint Skallen
Project: Network Rebrand (Foreign Language Channels)


China Central Television (CCTV) is part of a global broadcasting force that reaches over one billion people. CCTV International entrusted the sound of their 5 channel rebrand to Stephen Arnold Music: Arabic, English, French, Russian, Spanish. Between working with decision-makers half a world away, navigating cultural differences, plus unprecedented collaboration with graphics/set designers, CCTV was a sonic branding journey all its own. We identified a foundation of percussion & rhythmic instruments as the target audience is varied & global - and beats/rhythms connect all cultures. Throughout, a distinctive 4-note sonic logo ensures that the CCTV News music package maintains a memorable connection with it’s viewers.

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💬 Comments on the video
Author

final part of the melody is adapted to local features.

Author — Perry Xu

Author

I love only Russian, because we have a CCTV Russian channel.

Author — Joyousmicor [ΑΓΑΙΝ ΦAΚES]

Author

Where’s the news theme? I can’t find it anywhere

Author — Florida

Author

Now, same titles, but modified, is being used by CGTN, which is same CCTV, but for international viewers

Author — Joyousmicor [ΑΓΑΙΝ ΦAΚES]

Author

@Stephen Arnold Music Please Put The CCTV News Desk/News Hour Theme Please 😇 I Love That Theme

Author — ruiassuncao94