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Raising money in a hurry is much easier in this day and age of crowdfunding. Sites like Kickstarter, IndieGoGo, GoFundMe, etc, allow people to raise money for their projects on an open, public platform. But how do you get strangers to contribute? What goes into a good pitch? These are some of the questions answered by Slava Rubin, Founder and CEO of IndieGoGo.