Keynote Speaker: Amy Vetter • Presented by SpeakInc • Xero Unplugged We say Z, they say Zed

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Expert on Authentic Leadership & Putting the Soul Back into Business, Creator of the B3 Method for Work-Life Harmony.

Amy Vetter is an expert on authentic leadership and putting the soul back into business. She's a transformational keynote and TEDx speaker and the creator of the B3 Method for developing work-life harmony. Amy is also an accomplished CPA and recognized as one of the Most Powerful Women in Accounting. She regularly contributes her business insights to Inc, Entrepreneur, Accounting Today and CPA Practice Advisor.

Entrepreneurship is in Amy's blood. She's a third-generation woman entrepreneur who has launched and sold multiple businesses including yoga studios, accounting practices, and other business ventures. Amy has also held corporate leadership roles at accounting tech companies overseeing customer, sales, education, and marketing functions.

Over the past 25-plus years, Amy has become a well-known advocate and evangelist for leadership, entrepreneurship, and the accounting profession. Through her expertise on these topics, Amy has inspired thousands of people at hundreds of events across the U.S. and globally as a keynote speaker on: authentic leadership, work-life balance, productivity, women's leadership and empowerment, entrepreneurship, technology and innovation, and the future of accounting and financial advisory services.

Amy has also published two books with the first entitled, Business, Balance & Bliss: How the B3 Method Can Transform Your Career and Life. In her book, Amy created a methodology, backed by scientific research, on how to live a more authentic life and achieve work-life harmony based on her own career journey and those of other successful business leaders. To share this message more broadly, Amy presented the popular TEDx Talk, "Disconnect to Connect: The Path to Work-Life Harmony" to highlight key points from the book, demonstrating her own struggle with work-life balance and key takeaways on how she overcame it.

As a CPA and accounting influencer, Amy authored a second book -- Integrative Advisory Services: Expanding Your Accounting Services Beyond the Cloud -- published by John Wiley & Sons. As technology replaces much of the traditional data entry tasks of accounting professionals, there is one thing it cannot replace: human connection. This book is the CPA, accounting professional and bookkeeper's guide to the future of moving beyond crunching the numbers to becoming "Cherished Advisors" who are a critical component to their business clients' success.



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