#DoneWithDove: Racist soap ad creates social media furor

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Dove soap brand has apologized and pulled a racially insensitive online ad that went viral for all the wrong reasons. The spot showed a black woman taking off her brown shirt and turning into a white woman in a white shirt, who then takes off her top, and turns into an Asian woman in a yellow top. RT America’s Brigida Santos reports on how the campaign invoked racist advertising from the past.



💬 Comments
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So if the black woman wasn’t immediately before the white woman this wouldn’t be a thing right

Author — Sh1nyPants Gaming

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Black chick turns into White chick = RACIST!
White chick turns into asian chick = NOT racist.
Am I getting this right?

Author — John southern

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When I saw the thumbnail I was like "Lord have mercy, wtf??" But then I saw the last part of the video and was like, "well maybe this actually isn't racist." As a black person, I'm not really offended by this. After all, the white chick did turn into an Asian chick and no one thought of that as being racist. Y'all need to chill.

Author — endaysah

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I dont want to live on this planet anymore.

Author — Dirk The Daring

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notice how this girl only used the frames that she needed to make a point and failed to show the third woman on the ad since that proved that she was ful of sh*t

Author — average life

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But I honestly didn't find this advert offensive...what about the white woman who was turned into Asian look? Does that qualify as racism too? It was simply appreciating women of all colour.

Author — Lou

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It seems like the ad is saying our product is good for all woman and meant to celebrate womanhood not separate people by race maybe as a white man I am missing something but I just dont see it

Author — oflife100

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Racist isn’t the word Diversity is. Dove was simply advertising a product that can be used on all skins.

Author — Li 0007

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So from white to "asian" is okay??? What if they had flipped it backwards??? Or the white then the black??? I think some are being too judgmental...

Author — Tania Zaragoza

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Hey, not all black people jump on the bait. I'll still use dove. Come get me! 😏

Author — John Fairbairn

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I'm black and I am not the least bit offended all I use is dove. Please send me a lifetime supply..lol

Author — Tamar Whitney

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I don't understand how this got twisted into all that...dang!!! Dove is good for all skin types is the whole point!!! So as a white woman, am I to be offended because the caucasian lady turned Asian???? Come on fellow humans, we can do better than this...Shame on us all!!!

Author — Flammora74

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Uhhhmmm Wait, so you’re saying that the white woman washed herself and became an Asian?!? Because that’s the logic, right? I heard about this, and I don’t see anybody washing with soap, at all. It looks clear as day they were showing clever transitions that woman of many races could use Dove. Nobody washed shit with Dove and then turned into a white person.

Author — zappa2001

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How is it racist? If black turns to white then white turns to middle eastern/south asian/some kind of brown, then that would mean white people should be offended too.

Author — harveybirdmannequin

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Why do people get offended by every little thing? This is not racist. If you've watched the advert you would know the black model, takes of her shirt to reveal a white women, and the the white woman takes of her shirt to reveal an Asian women. The advert was supposed to show its for all skin types and colours. If it was the other way around a white woman to a black woman no would think it's racist but of course people have to blow everything out of proportion and get offended by everything. Why is no one getting offended by a white woman changing into a Asian woman?

Author — Loz X

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O please people these days are way to Sensitive and look for anything to cry about

Author — cowboynidaho

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Dove should have known that people would say something about it....shit you gotta be prepared for anything nowadays😂

Author — Manilla Grape

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Now people are experts in subliminal imagery????

Author — Dsi1ver

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Im black and this is NOT racist AT ALL!!!

Author — Jayden Johnson

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Insensitive ad? More like hypersensitive people.

Author — Dave Catleugh